Indian network Viacom18 has successfully acquired the media rights for the inaugural WIPL seasons from 2023-2027. For more IPL Today here!
The contract deals, which include global television and digital rights, were acquired for an astronomical INR9.51 billion or $116.4 million and valued each match at $868,000 as Viacom18 toppled the other bidder Disney Star. For accurate live match online odds here!
In an interview, Jay Shah, the honorary secretary of the Board of Control for Cricket in India (BCCI), told that the WIPL would “revolutionize the women’s cricket not just in India but across the globe.” He also added that ‘the broadcaster play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction.”
This is an impressive start before the actual first match of WIPL – a lucrative broadcasting deal like this, will elevate the success of cricket in India and will become a major platform for women in the country to follow their dream of becoming a cricketer and to contribute for the greater good and worldwide popularity of the sports and the league itself.
On other news, at least eight of the 10 men’s IPL sides expressed an interest in bidding to operate a women’s team and even the Glazer family, owners of the famous English football club, Manchester United, have also expressed their interest. The first WIPL match will be played this March, and on January 25, the names and host cities of the five franchises will be revealed once the bids from prospective owners are sealed. In February, there will be a player auction happened.
Last year, August, Disney Star won the broadcasting rights for both men’s and women’s International Cricket Council (ICC) events through to the end of 2027 season in a which was reported to be about $3 billion. Also in June of the same year, Disney-owned Star India successfully retained the television broadcasting rights to the men’s IPL for a lucrative contract worth $4.3 billion.
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