The hype is on. With only more than a week to go, the most prestigious and world’s greatest badminton event is about to begin in Glasgow, Scotland.
Top players from around the badminton world are expected to deliver world class performances for the 2017 TOTAL BWF World Championship on August 21 to 27 at Emirates Arena.
BWF Secretary General Thomas Lund proudly announced having in partnership with the Asia’s top leading online sports betting, 12BET.
“We are pleased to add 12BET as a corporate partner for the TOTAL BWF World Championships in Glasgow. This tournament is the highlight of the 2017 season, bringing together badminton’s most accomplished players. It will be watched keenly by millions globally and will offer significant worldwide exposure for the 12BET brand,” Lund stated
The agreement was arranged by Infront Sports and Media, a Wanda sports company, and they will provide 12BET with product category exclusivity and branding within the arena’s field of play.
Meanwhile, 12BET spokesman Rory Anderson was very delighted to add TOTAL BWF World Championship, which will have massive global appeal, to the company’s growing sports sponsorship portfolio.
“It is a huge event that will be broadcast in several of our key target markets. All the top players in the world will be taking part. We wish them the best of luck in what promises to be an enthralling event.”
12BET was founded in 2007 and it has been involved in various sports already. In fact, 12BET have embarked as sponsor of the Yonex All England Open in 2015, major snooker events, and with various football clubs such as Sevilla FC, Newcastle United, Wigan Athletic, Crystal Palace FC, Leicester City and Arsenal FC.