Los Angeles Lakers star LeBron James uses his influence towards his social media platform together with several black athletes and entertainers forming a voting rights group.
In an interview with The New York Times, the basketball star announced its “More Than a Vote” on Wednesday.
“Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James told the Times. “How long is up to us. We don’t know. But we feel like we’re getting some ears and some attention, and this is the time for us to finally make a difference.”
James’ has been vocal ever since his career tackling social issues, and since the killing incident upon George Floyd, he takes massive action through his social media, a 46.4 million followers on his Twitter account is a huge dealbreaker to inform the masses.
On Tuesday, he put Georgia’s primary elections as his primary target. The state with a history of voter disenfranchisement saw reports of hours-long waits at polling places across urban and small neighborhoods while voting at predominately white, suburban polling places went relatively smoothly.
James seized the moment to call the voting system “structurally racist.”
The “More Than A Vote” nonprofit organization is focused more on voting suppression affecting the black community, raising awareness from political tactics in keeping power as elections is fast approaching in November.
“Yes, we want you to go out and vote, but we’re also going to give you the tutorial,” James said. “We’re going to give you the background of how to vote and what they’re trying to do, the other side, to stop you from voting.”
James is joined by Atlanta Hawks guard Trae Young, Phoenix Mercury guard Skylar Diggins-Smith, New Orleans Saints running back Alvin Kamara, Golden State Warriors forward Draymond Green, former Miami Heat teammate Udonis Haslem and former NBA player and ESPN analyst Jalen Rose in the group, according to the Times. James has also reached out to musicians and secured a commitment from comedian Kevin Hart, according to the report.
“I’m sick of seeing unarmed black men killed by the police,” Diggins-Smith told the Times. She’s participating in the group “to put some action behind my frustrations, behind my anger, behind the helplessness that I’ve been feeling.”